Digital Advertising
Web Summit, an Irish events and technology company, hosts some of the largest tech conferences in the world. I created digital ads in collaboration with their marketing team for three of those conferences: Collision (Toronto, Canada), RISE (Hong Kong), and MoneyConf (Dublin, Ireland).
Date: 2019
Role: Graphic Designer
Tools: Adobe Illustrator, Adobe Photoshop
Collision
Collision is the fastest-growing tech conference in North America with over 25,000 attendees in its last year. I created graphics for their 2019 conference targeting tech startups through social media and banner advertising. The ads team and I collaborated to create CTAs and desired messaging for the graphics. We worked iteratively together based on my suggestions and the team's feedback on what I'd produced. Given that the conference was located in Toronto, Canada, for the first time in its history, a special emphasis was placed on making clear the city Collision was making its home. I worked with their already existing design guidelines to create advertising that fit seamlessly with their brand.
RISE
RISE gathers the people and companies redefining tech in Hong Kong with over 16,000 attendees. I created graphics for their 2019 conference targeting tech startups through social media and banner advertising. The ads team and I collaborated to create CTAs and desired messaging for the graphics. We worked iteratively together based on my suggestions and the team's feedback on what I'd produced. The city hosting the event was highlighted as an important aspect to be advertised and an image of Hong Kong's skyline was chosen. I worked with their already existing design guidelines to create advertising that fit seamlessly with their brand.
MoneyConf
MoneyConf was one of Web Summit's smaller events in Dublin, Ireland where the world's leading banks, tech firms, and fintech startups met. I created graphics for their 2019 conference targeting women in tech through Google advertising. The ads team and I collaborated to create desired messaging for the graphics, which involved highlighting the number of female attendees and speakers during the launch of their Women in Tech initiative. We worked iteratively together based on my suggestions and the team's feedback on what I'd produced. I worked with their already existing design guidelines to create advertising that fit seamlessly with their brand.